our story

Welcome to Bella Exhibits + Retail, a leading force in the world of trade show and retail excellence since 2006. Renowned for our unwavering commitment to superior service, top-notch quality, and unbeatable value, we have proudly built a stellar reputation among our valued clients.

At Bella, we specialize in every aspect of trade show management, bringing our expertise to the forefront of booth design and fabrication. Our dedicated team excels in seamlessly managing show services for clients both before and during the trade show, ensuring a stress-free and successful experience.

In the realm of retail, Bella stands as a trusted partner with over 18 years of experience. Our portfolio boasts cutting-edge store designs that set industry standards, showcasing our commitment to innovation and excellence.

We take pride in offering the premier combination of service, design, quality, and price in the industry. Headquartered in Arlington, Texas, our state-of-the-art facility serves as the epicenter of our operations. From front and back-office functions to fabrication and on-site exhibit storage, everything happens seamlessly under one roof.

Mark Lieberenz

President + Owner

Meet Mark, a seasoned veteran with 19 years of invaluable experience in the trade show industry. Mark's journey includes distinguished management positions with an industry-leading exhibit company, where his passion for elevating service experiences took root.

Driven by a vision to redefine industry standards, Mark co-founded Bella alongside Jeff Gern. Their collective goal was clear: to deliver a service experience that surpassed expectations while providing unmatched value. Mark's expertise not only reflects his extensive background in management but also encapsulates a deep understanding of the intricate nuances of the trade show and retail landscape.

Mark’s commitment to excellence and dedication to enhancing service quality underscore the foundation of Bella's approach. When you partner with Mark and the Bella team, you're choosing a visionary leader who transforms trade show booths into captivating experiences, ensuring your brand stands out with distinction.

Jeff Gern

evp sales and marketing + owner

Meet Jeff Gern, a pillar in the industry with an impressive 29-year journey, boasting extensive expertise in both exhibit and retail business operations. As the Executive Vice President of Sales and Marketing, as well as one of the owners of Bella Exhibits + Retail, Jeff plays a pivotal role in steering the company towards success.

Jeff's career spans various facets of the industry, bringing a wealth of knowledge to the forefront. His strategic approach to sales and marketing is infused with a customer-centric focus, making Jeff an indispensable force in elevating Bella's standing in the competitive landscape as an industry leader. He’s committed to setting new standards in customer service, ensuring that every interaction with Bella exceeds industry benchmarks.

With Jeff’s guidance, Bella becomes more than a service provider – it becomes a strategic ally committed to your brand's prosperity.

Blake DeCarlo

Sales Executive

Meet Blake DeCarlo, Bella’s Senior Sales Executive with an outstanding 15-year tenure in the industry, distinguished by his unwavering commitment to client service. With a keen focus on understanding and meeting client needs, Blake has become a standout figure in the world of trade show excellence.

Blake's expertise extends beyond conventional sales approaches; he is renowned for his exceptional attentiveness to clients. His dedication to providing a personalized and unparalleled level of customer service has earned him accolades from clients who consistently rave about their experiences with Blake. It's not just about meeting expectations – it's about surpassing them. His unique ability to connect with clients, understand their specific requirements, and deliver tailored solutions sets him apart as a true professional in the field